G-Star Raw Olympics Campaign

In summer 2024, Biohazard VFX partnered with Stinkfilms and director Felix Brady to create a visually striking brand film for G-Star Raw’s Olympics campaign.

The Challenge

The creative brief called for expansive cityscapes and environments that would feel both futuristic and grounded in reality. The timeline was aggressive, and the scope was ambitious—exactly the kind of project we thrive on.

Technical Approach

Full CG Environment Pipeline

We built our environments entirely in Blender and Houdini, leveraging procedural generation for the city layouts. This allowed us to iterate quickly on creative direction while maintaining the flexibility to make large-scale changes late in production.

Key technical achievements:

• Procedural city generation using Houdini’s node-based workflows
• USD-based asset management for seamless handoff between departments
• Karma rendering for final output with deep compositing support

AI/ML Integration

One of the most innovative aspects of this project was our integration of AI tools into a production VFX pipeline:

• Stable Diffusion reference generation for rapid concept exploration and creative alignment with the director
• Copycat cleanup workflows for efficiently handling repetitive cleanup tasks
• AI-generated normal maps for relighting elements in Nuke post-composite

The key was treating AI output as a starting point, not a final deliverable. Every AI-generated asset went through our QA pipeline and was refined by artists to meet production standards.

The Team

Managing 60+ artists across multiple time zones required robust communication and pipeline infrastructure. We developed custom tools for:

• Real-time progress tracking
• Automated daily builds
• Version control and asset management

Results

The final film delivered on time and exceeded client expectations. The combination of traditional VFX craft with cutting-edge AI tools allowed us to achieve a level of visual complexity that would have been prohibitively expensive using traditional methods alone.

Shot Breakdowns

A closer look at some of the key shots and the techniques used to bring them to life.

Making Of

Go behind the scenes to see how the team brought this project together.

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This project exemplifies the direction we’re taking at Biohazard VFX: embracing new technology while never compromising on quality or artistic vision.